distribution resource planning
- distribution resource planning
/dɪstrɪˌbju:ʃ(ə)n rɪ'sɔ:s ˌplænɪŋ/ noun
planning, especially using a computerised system, that is intended to ensure the most efficient use of the resources used in distributing goods
(NOTE: Effective distribution resource planning integrates distribution with manufacturing and synchronises supply and demand by identifying requirements for finished goods and by producing schedules for the movement of goods along the distribution chain so that they reach the customer as soon as possible.)
Marketing dictionary in english.
2015.
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